Which two 1927 actions characterize Ford’s strategy according to the material?

Which two 1927 actions characterize Ford’s strategy according to the material?

• A. Introduction of the Model A and construction of the River Rouge plant
• B. Launch of the Model T and closing the River Rouge plant
• C. Introduction of the Model B and sale of the River Rouge plant
• D. Introduction of the Model C and relocation the River Rouge plant

Answer: (A)

Ford’s strategy in 1927 combined refreshing the product line with expanding production capacity. Introducing the Model A provided a modern, competitive alternative to the aging Model T, signaling that Ford was updating its offerings to appeal to a changing market. Simultaneously, the River Rouge plant project showed a commitment to major production efficiency through vertical integration—bringing more steps of manufacturing in-house to cut costs and speed up assembly. This pairing—new, up-to-date product and a massively integrated, efficient factory—captures Ford’s move to modernize both what they sold and how they produced it. The other options conflict with this approach: the Model T had already been phased out by then, and closing, selling, or relocating River Rouge would weaken the move toward modernization and scale.

Ford’s strategy in 1927 combined refreshing the product line with expanding production capacity. Introducing the Model A provided a modern, competitive alternative to the aging Model T, signaling that Ford was updating its offerings to appeal to a changing market. Simultaneously, the River Rouge plant project showed a commitment to major production efficiency through vertical integration—bringing more steps of manufacturing in-house to cut costs and speed up assembly. This pairing—new, up-to-date product and a massively integrated, efficient factory—captures Ford’s move to modernize both what they sold and how they produced it. The other options conflict with this approach: the Model T had already been phased out by then, and closing, selling, or relocating River Rouge would weaken the move toward modernization and scale.